The blog post explains why people don't always fit into a standard shoe size and the reasons for fluctuations in size between different brands and different shoe styles. The post also talks about how measuring your feet in advance can help the customers buy the correct shoe size. Further, the post talks about how Rey Footwear Corp, a shoe manufacturer based out of India, solves this issue and deals with the size problems.

This article breaks down the footwear landscape in India, how it compares to European standards, what you are actually paying for when you buy a pair of shoes and a factory’s perspective at the underlying situation.